NATURAL FABRIC DRESSES

Privacy Policy

ACCEPTANCE

By visiting the Website, using its services or, otherwise by interacting with us, you acknowledge that you have read and understand this Privacy Policy and you agree that we may collect, use, store, transmit and disclose the personal data we collect through the Websites, Show room in accordance with this Privacy Policy. Unless you already registered with us, we may ask you to opt-in (e.g., ticking a checkbox) if we deem it appropriate to safeguard your rights or if so required by the applicable laws. If you do not agree to the terms of this Privacy Policy, please do not visit this Website, create an account and do not otherwise use or submit personal data to this Website, or do not opt-in when this option is offered to you pursuant to the applicable laws.

1. PROCESSING OF PERSONAL DATA

When we use “Personal Data” in this Privacy Policy we refer to any information enabling us to identify you (or a third party whose personal data you provide us) directly or indirectly including any information incidental to the purchase of goods or services; or that you chose to communicate to us or share with us, or third parties, while using the Websites or at Show room. We will process the personal data in accordance with the General Data Protection Regulation (EU) 2016/679 “Reg.(EU) 2016/679” and with the legislation of the country where data should be collected, if applicable. We reserve the right to carry out additional processing as required by law or as part of a criminal or other investigation or proceedings.

2. PERSONAL DATA WE COLLECT

2.1 Source of Data
We collect personal data from you only when you voluntarily provide us with this information, such as:
Website: when placing an order through the Website, as a “guest”; establishing an account or modifying your account; by setting up a wish list; entering a contest, sweepstakes or promotion; searching on the Website; contacting us with a comment or question; signing up to receive email newsletters and updates regarding our latest products and services, boutique openings, events or promotions; or requesting to receive an order confirmation, shipping confirmation or other alerts;
Our Show room: when filling in our customer card, during informal chats when you visit our Boutiques or Points of Sales, interact with us, or purchase merchandise;
Events: when participating to our events, surveys and market researches, challenges, and other promotions, also online, e.g., minisites that we run on third party social networks such as Facebook;
Our customer services: when asking for assistance, special services or aftersale care;
E-mail, text and other electronic messages.: when communicating between you and us.
If you provide us with personal information of third parties (e.g., your family members, other customer or prospects of us), you should make sure that said third parties are informed and authorized the use of their data as described in this Privacy Policy.
2.2 Types of Data
We may collect and use different types of personal data depending on the specific purpose we have, as described below:
personal details, such as name, surname, gender, age/date of birth, country of origin, and other personal details as allowed by applicable laws;
contact details, such as address, email address, phone number, mobile number, fax number (if any), and other contact details as allowed by applicable laws;
payment details, such as payment instrument (credit card, debit card) if applicable, passport number when required for tax or anti money laundering reasons;
sales related information, such as date, products or services provided, place of purchase, product codes, amount, total of sales, VAT number, complaints, returns, refunds and other sales related information as allowed by applicable laws;
habits and profiles, such as data regarding your purchases (purchase history including, boutique where the sale takes place, type, quantity and price of the products purchased by you), information related to customer relationship management activities and initiatives (date and categories of said actions as performed or to be performed and results of said actions), shopping habits and preferences (wish list, preferred categories of products, colour, style, other brands purchased, most visited countries, how you knows our brands, sizes, notes regarding purchase habits or special needs stated by you – i.e. preferred materials), other information (job related information, education, hobbies and lifestyle activities) as allowed by applicable laws; and
family related information, such as marital status, anniversary date, number of children, children related information and other family related information as allowed by applicable laws.

3. HOW WE USE PERSONAL DATA

Personal data may be used for the following purposes, depending on the specific circumstances in which you interact with us.

3.1 For online and in-store sales
Your personal data provided by you or collected when you make any purchase, regardless as a guest or registered user, i.e. basic personal details, contact details, data regarding your purchases, fiscal data, payment details, sales related information, and any other data strictly necessary for the delivery of products, will be used:
to manage, administer and process your purchase of our products, sale and post-sale services, e.g. administrative activities, accounting, returns, warranties, tax free refunds if applicable, fraud prevention, communicating with you, including by e-mail, for any problem relating to the handling of the order or to subsequent requests relating to the order;
to comply with obligations imposed by laws, regulations or EU legislation (including anti-money laundering laws) and to establish or defend a legal claim.
Providing your personal data for the purposes above is necessary; denial thereof would make it impossible to complete your purchase.
Unless otherwise required to comply with local applicable laws, data may be processed for these purposes without seeking your consent because this is necessary to comply with the contractual and legal obligations.
3.2 For specific purposes for which it was volunteered
Your personal data provided by you or collected when you ask for a specific service (e.g., registering your account on our Websites, handling complains, asking for information) i.e. personal details, contact details, data strictly necessary for follow-up your request, will be used
to provide the services you requested (e.g., operating the processes of registering your account, managing authentication on the Website, operating your accounts, assisting you, and handling any complaints, handling wish lists, follow up to any question or contact request you may submit to us, also through our customer care service);
to manage newsletter subscription if you are not also registered with us.
Providing your personal data for the purposes above is necessary; denial thereof would make it impossible to complete your request.
Unless otherwise required to comply with local applicable laws, data may be processed for these purposes without seeking your consent because this is necessary to follow up your request.
3.3 For CRM purposes if you register with us
Your personal data provided by you filling in our forms or collected when you visit our Show room or Websites and you interact with us, i.e. personal details, contact details, data regarding your habits and profile, family details, will be entered into our centralized CRM:
to offer you with promotions, discounts, and other tailored services, and send you newsletters, other marketing and commercial communications on products, services and invitations to events about our brand (either organized by us or our distributing chain), surveys and researches, market analysis, invitation to contests, sweepstakes or promotions and other initiatives for registered customers or contacts of our brand (“marketing”). We may use traditional (postal mail, and phone) and/or digital and automated (e-mail, SMS, MMS, telephone and other digital channels, e.g., social media) contact means, and may send you these communications based on your profile, if you agreed to our profiling (see point 3.3.b) below);
to analyze your contacts with us, interests, preferences and purchase habits, and create individual or aggregated profiles based on that, to work out how to provide you with a better service, including to provide you with a customized sales experience in Show room and Website (“profiling”). We may use the personal data also to create clusters and conduct market and statistical analyses directed at identifying products and/or services of interest to the customers of our brand and to improve our services (including the Website). We will combine your data collected on the Websites with information that we may have obtained through your interaction with the sales persons at the Show room. The processing for the personal data for profiling is carried out in compliance with the guarantees and measures set by the applicable law.
Your data entry into the CRM system is optional and free (based on your selective opt-in) and only if you provide your personal data for both the purposes of marketing and profiling under points 3.3.a) and b), or one of them. You may unsubscribe or opt-out at any time (see point 8 below). Denial to provide your personal data for both or one of these CRM purposes does not prevent you, in any way, from using our the services or making your purchases, but we will not be able to inform you on the marketing initiatives and events described above and we could not understand your interests and offer you a more personalized shopping experience.

4 .HOW WE SHARE PERSONAL DATA

We share your personal data collected with our affiliates, distributors, and franchisees, including those located in other countries, and with other companies that provide services on our behalf (as further described below), whether upon our direction or the direction of a third party .We will only provide those companies and organizations the personal data required to deliver the services and will prohibit them from using that personal data for any other purpose.

4.1 Sharing with data processors
When you purchase our products or use our online sale services your personal data may be shared by the e-commerce vendor of this Website with selected third parties who provide services to the vendor, including those that fulfill orders, ship products, process credit and debit card payments, and anti-fraud controls.
Your personal data may be shared with third parties to monitor and analyze Website activity, host Website content, provide technical and organizational services functional to the purposes above, maintain our customer database, assist in marketing and administer emails, market analysis, surveys, contests, sweepstakes or promotions. Such third parties may have access to, store and process your personal data to provide those services on our behalf, which may occur in Ukraine, your country or abroad. Our service providers are not authorized to use personal data for any purpose other than to provide the contracted services.
4.2 Sharing with other third parties
Your personal data may need to be shared with companies providing payments management, and anti-fraud controls acting independently as data controllers, for providing you with the online sales services.
In case of any asset or corporate operations (e.g. merger or acquisition, our reorganization or liquidation), customer data will likely be one of the transferred assets and we may share them with any of our legal successors, to the extent permitted by law based on our legitimate interest. Your personal data will remain subject to any pre-existing privacy policy unless you agree otherwise.
We may also disclose your personal data to third parties (i) when required by a law of Ukraine, the EU or of a Member State (ii) in response to legal proceedings; (iii) in response to a request from a law enforcement agency under legitimate basis; or (iv) to protect our rights, privacy, safety or property, or the public.
Moreover, to the extent permitted by law, we may also communicate personal data to third parties in the event of a complaint about your use of the Website and, where we deem it necessary to investigate, prevent or take measures regarding illegal activities, suspected fraud, or where we believe, at our sole discretion, that your use of the Website is incompatible with the terms of the Website.

5. CHILDREN’S PRIVACY

This Website is a general audience site; however our services are intended for people aged 18 years or older. We do not knowingly request or collect, use and disclose personal data provided by a person under the age of 18 both online and at the Show room. In the event we learn we have collected personally data from a child, we will delete that information.
If you are under this age, please do not register or proceed with the online purchase and ask an adult (i.e. your parents or your legal guardian) to proceed with the required procedures.

6. STORAGE, ACCESSIBILITY AND TRANSFER OF PERSONAL DATA

The personal data collected through the Websites is processed mainly using electronic or web means, including web analytics services hosted by servers of our selected providers in Ukraine, the European Union and outside the European Union (e.g., USA). In Show room, personal data may also be processed in hard copy. In both cases, the personal data will be feeded for the CRM purposes into our centralized and secured data base stored in Ukraine and is managed by our Customer Relationship Managers and marketing team in Ukraine and abroad.
Personal data will be accessed, on a need-to-know and under multi-level access control tools, only by authorized staff of our Show room and of the local e-commerce vendor (e.g. staff in the digital & IT, marketing, retail, administration, security departments). This staff engaged to be bound by confidentiality obligations and expressly appointed as person in charge of the processing, as required by the applicable law. In particular, if you agreed to the processing of your personal data for the CRM purposes, the related data may be read, amended and updated by our staff and the staff at the, Show room and/or local e-commerce vendors (especially the sales and marketing personnel). The staff is based in Ukraine, and is trained and bound by confidentiality obligations. We may use them, indeed, to collect, use and disclose the data as instructed by us.
If we need to transfer the personal data abroad for achieving the purposes of this Privacy Policy, including where the data protection legislation differs from the one applicable in your country, we take steps to ensure that these communications happen in compliance with the European data protection standards, or other local standards in the country where we collect the data, so that your data remain secure and confidential.

7. SECURITY AND CONFIDENTIALITY OF PERSONAL DATA

We have implemented appropriate measures designed to secure your personal data from accidental loss and from unauthorized access, use, alteration and disclosure. For example, when you provide any order information, we use Secure Socket Layer (SSL) technology, an encryption tool that provides security while transmitting this information over the Internet. We also use firewall technology, password controls, and other technological and procedural safeguards in maintaining this Website. Although we have implemented the above security measures for this Website, you should be aware that 100% security is not possible. Therefore, your providing of your personal data is done at your own risk and, to the greatest extent permitted under applicable law, we shall have no liability as a result of the disclosure of your personal information due to errors, omissions or unauthorized acts of third parties during or after the transmission thereof to us. We recommend you (i) to periodically update your software for protecting data transmission over networks (for example, antivirus software) and check that your provider of electronic communication services has adopted suitable means for the security of data transmission over networks (for example,firewalls and ant spamming filters); (ii) keep confidential, and not to disclose to any else, your username and password to access to your account; and (iii) to change your password from time to time.
In the unlikely event we believe that the security of your personal information in our possession or control was or may have been compromised, we will notify you of that development as required by applicable law using any of the methods prescribed thereunder (by providing us with your email address, you hereby consent to receiving any such notification in electronic form through such email address).

8. RIGHTS IN RELATION TO PERSONAL DATA– MANAGING YOUR CHOICES

8.1 Your rights
At any time and free of charge, you may access your data, receive your electronic personal data in a structured, commonly used machine-readable format and transmit it to another data controller (data portability), have your data corrected, updated, changed or removed (subject to exemptions which may apply). You may update any information you have given to us by contacting us at the addresses given below. Requests to delete your data are subject to any applicable legal and document retention obligations imposed on us.
If you think there is a problem with the way we are handling personal data, you have a right to file a complaint to your national and/or any other data protection authority in the EU or the EEA.
To exercise those rights you may send your request sending an email at info@letterk.com.ua. When contacting us, please be sure to provide us with your name, email address, mailing address and/or telephone number(s) in order to be sure we handle your request correctly.

8.2 Accuracy – Keep Personal Data Updated

To allow us to serve you better we encourage you to regularly review and update your personal data. If you are a registered user you may access and edit your personal data through your user account settings on the Website; otherwise you may contact us (see point 13) to assist you in updating your personal data.

8.3 Managing your choices in relation to direct marketing and profiling
If you wish to opt-out from any of the CRM purposes, marketing and/or profiling, or manage your advertising preferences, you can simply send your request to us (see point 13), or indicated below, or manage your choices account accordingly. The same procedure applies if you wish to withdraw your consent to profiling.

9. CALIFORNIA PRIVACY RIGHTS

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. If you are a California resident and would like a copy of our information disclosures pursuant to such law, please submit a written request to us . Please allow 30 days for a response.

10. DATA RETENTION

Personal data will be retained for the duration of the business relationship and for as long as necessary for the purposes described in this Privacy Policy (e.g., if you subscribe to a newsletter, for the duration of your subscription; if you have a user account, until you close the account). Beyond this period, your personal data will only be retained to comply with our legal and regulatory obligations (e.g, for 10 years for accounting purposes; for the duration of the mandatory retention requirements for tax purposes, etc.), or to allow us to maintain evidence of our respective rights and duties.
Your personal data processed for the CRM purposes (points 3.3) will be retained until you close your account or you withdraw your consent to the processing of your personal data for these purposes. Personal data relating to the details of your purchases processed for profiling and marketing purposes will be retained for a limited period of time in line with the timing permitted by the applicable law; upon expiration of this time limit, the personal data will be deleted or permanently anonymized.

11. OUR POLICY ON COOKIES AND SIMILAR PROCESSES

Cookies and other Identifiers consist of portions of code placed on the User’s device that assist the Owner in providing the Service according to the purposes described.
Some of the purposes for which Identifiers are used may also require the User’s consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
Activities strictly necessary for the operation of this Website and delivery of the Service
This Website uses Cookies or other Identifiers to carry out activities that are strictly necessary for the operation or delivery of the Service and, therefore, do not require Users to consent. Users can disable such Identifiers by modifying their browser or device settings as described in more detail within this document, but this may affect core operational functions or result in the unavailability of the Service.
Other activities
Basic interactions & functionalities
This Website uses Cookies or other Identifiers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User’s communication with the Owner.

Experience enhancement
This Website uses Cookies or other Identifiers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.

Measurement
This Website uses Cookies or other Identifiers to measure traffic and analyze User behavior with the goal of improving the Service.

Targeting & Advertising
This Website uses Cookies or other Identifiers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.
How to provide or withdraw consent
Users can provide or withdraw consent to the use of Cookies and other Identifiers by setting their preferences within the cookie notice or by updating such preferences via the relevant consent-preferences widget accordingly, if available.
Additionally, Users can manage preferences regarding Identifiers directly from within their own device settings and prevent – for example – the storing of third-party Identifiers. It is also possible, via relevant browser or device features, to delete previously stored Identifiers, including those used to remember the User’s initial consent. Users can, for example, find information about how to manage Identifiers in the most commonly used browsers at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Internet Explorer.
With regard to any Identifiers stored by third parties, Users can manage their preferences and withdraw their consent by clicking the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party.
Notwithstanding the above, Users are hereby informed that they may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

12. LINKS, ADVERTISERS, SPONSORS & ADS

This Website may contain links to our various owned or controlled websites, as well as links to third party websites. If you elect to provide your personal data on any such linked website(s), that information will be subject to such linked website’s privacy policy and security practices – including the Websites run and managed by our approved distributors, except for the data collected therein by our distributors for the CRM purposes where our privacy policy is posted – and is not governed by this Privacy Policy. You should familiarise yourself with these other privacy policies, as we are not responsible for, and have no control over, the information submitted to, or collected, used, disclosed or otherwise processed by third party websites.

13. DATA CONTROLLER – HOW TO CONTACT US

For the purpose of this Privacy Policy and the data processing described therein please note that “We” “our”, “us” “Company” is Individual entrepreneur Kateryna Turchynska, registered in Ukraine, individual tax number 3002510265. As ultimate owner of LETTER K brand the Company is the data controller (as defined under the Reg.(EU) 2016/679) of the data collected at the Show room and/or on the Website in Ukraine and abroad for the CRM purposes under points 3.2 and 3.3 . The Company may be addressed with queries and may receive claims about the processing of personal data for CRM purposes via email: info@letterk.com.ua.

14. UPDATING THIS POLICY – NOTICES

We reserve the right, at our discretion, to change, modify, add, or remove portions of this Privacy Policy at any time by posting such revised Privacy Policy on this page of the Website and updating the “Last Modified” date below. It is your responsibility to review this Privacy Policy from time to time to take notice of any changes we made. In some cases, we may provide additional notification of material changes to this Privacy Policy by adding a statement on the homepage of this Website or, for registered users, by sending a notification email or by adding a statement on their account page. By accepting such revised Privacy Policy through a “click accept” in such notification email or account page statement (made available when required to comply with the applicable laws), or by completing a purchase on the Website or in any stores after this Privacy Policy has been revised, or, otherwise, by using or submitting information to the Website following the posting of the revised Privacy Policy, you agree to such revised Privacy Policy. As a consequence of the changes no processing of your data will be carried out without your explicit consent if so required by the applicable law.
LAST MODIFIED
This policy is effective 2020-April-1